Hey Beautiful, 

So Glad you are here!

Dear Ruby,

Sincerely Ruby came from a deep desire in my heart to help my three little ladies weather the pressures of perfectionism and comparison. The convictions in my spirit began to make their way onto paper and the workings of a book was born. 
In that process, I found that the very words I was writing were words that not only I needed to hear, but I knew many other woman needed to hear too it was in this moment that Sincerely Ruby was born 

Sincerely stems from a realness, a 100% commitment to staying true to who you are even when theings are hard. I have always been drawn to rubies, they are vibrant and beautiful. Did you know that rubies without imperfections are extremely rare and that almost all rubies have flaws? Just like the ruby, we are beautiful-imprefectly perfect. 

Every ounce of who we are is fearfully and wonderfully made. We are not striving of perfect here, we are striving to live to the fullest. To embrace the life we have been given-striving of for the extraordinary, living with purpose and running for our dreams in full abandon. 

My hope is that this platform will inspire you and equip you into the greatness that God has in store for you.  Because it is in your greatness that the ripple effect of who you are will be felt in the lives of many. Because perhaps this is the moment for which you have been created (Esther 4:14). The best is yet to come. 


Sarah McMullen 
CEO & Founder

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Hey beautiful, so glad you are here. My hope is that you leave here feeling inspired, equipped and loved. You are extraordinary and uniquely created for such a time as this. 

For such a time as this....Esther 4:14